The squirrel's name is Boomer, although he's willing to change it if someone has a better idea. Boomer was inspired by Twiggy, the waterskiing squirrel, and learned to ski himself. He enjoyed that experience so much that he began to try other things. He came to represent much of what Growing Bolder stands for -- smashing stereotypes, reinventing yourself, trying new things, getting off the couch, being adventurous, etc. He's become a bit of a mascot; the world's first spokessquirrel.