Food Matters: Making the Case
Posted March 31, 2009, 12:50 pm in MoviesNo matter what our hobbies, professions or ages, we all have a vested interest in one cause -- health. Isn't that why we're all here at Growing Bolder? This is a community that celebrates the active in active-lifestyle, and believes it's not about age, it's about attitude.
This is also a community that's keenly interested in healthy, high-quality living.
James Colquhoun and Laurentine ten Bosch are passionate, too, and they're the brains behind the feature film "Food Matters." But interestingly, neither planned to make their business on the big screen. They're nutritionists who saw the future -- and didn't like what they saw.
So they set out to educate the world, one person at a time. James and Laurentine's intention is to reiterate the ancient wisdom of Hippocrates, "let thy food be thy medicine."
They hated the side effects that their families were experiencing on traditional, pharmaceutical drugs. And as they dug deeper, they realized that people all over the globe were having the same side effects. So what could they do?
Search for answers, and make that search into a feature film. And to stay unbiased, they funded the entire film themselves.
From the Food Matters Web site:
‘Food Matters' is a hard hitting, fast paced look at our current state of health. Despite the billions of dollars of funding and research into new so-called cures we continue to suffer from a raft of chronic ills and every day maladies. Patching up an over-toxic and over-indulgent population with a host of toxic therapies and nutrient sparse foods is definitely not helping the situation.
In a personal quest of discovery James and Laurentine together with a film crew and the editorial and production expertise of Enzo Tedeschi have set out on an independent mission to uncover the wholesome truth. The filmmakers have interviewed several world leaders in nutrition and natural healing who claim that not only are we harming our bodies with improper nutrition, but that the right kind of foods, supplements and detoxification can be used to treat chronic illnesses as fatal as terminally diagnosed cancer.
‘Food Matters' seeks to uncover the business of disease and at the same time explore the safe, cheap and effective use of nutrition and supplementation for preventing and often reversing the underlying causative aspects of the illness. With the premise of the film being: access to solid information helps people invariably make better choices for their health.
In a personal quest of discovery James and Laurentine together with a film crew and the editorial and production expertise of Enzo Tedeschi have set out on an independent mission to uncover the wholesome truth. The filmmakers have interviewed several world leaders in nutrition and natural healing who claim that not only are we harming our bodies with improper nutrition, but that the right kind of foods, supplements and detoxification can be used to treat chronic illnesses as fatal as terminally diagnosed cancer.
‘Food Matters' seeks to uncover the business of disease and at the same time explore the safe, cheap and effective use of nutrition and supplementation for preventing and often reversing the underlying causative aspects of the illness. With the premise of the film being: access to solid information helps people invariably make better choices for their health.
Here's a trailer from the movie -- once you're done watching, read on to see why this is truly a labor of love for the two young filmmakers, and the health scare that sparked the movement.
So many people these days are looking for a career that brings them fulfillment and passion -- what is it about this job that drives you?
For us making the film was a twofold passion. Firstly, we were helping my father overcome an illness, and secondly, we were making this lifesaving information available to others to use to benefit their health. My father thanks us all the time, and every day we receive emails from people saying how much the film has impacted their lives. We've posted plenty of these emails on the testimonials page on our website, so that is what drives us. We feel we have the most fulfilling job in the world right now. (Testimonials are here)
What goals do you have for this film? Who's the target audience; what do you hope they will learn?
We hope that our film will reach out to those who are suffering from illness like osteoporosis, arthritis, cancer, heart disease, diabetes, depression, mental illness etc. so that they can take the information in the film, educate themselves, and begin the road to recovery, drug free, pain free and healthier then before!
It's always a risk, getting into filmmaking ... has it always been an interest, or did it stem from an interest in health and nutrition?
Funnily enough filmmaking was never really an interest of ours, but after wanting to collect this information for my father we thought that the video format would be the most appropriate. When people are sick they seldom feel like reading a book. As it turns out it has been a great idea as now this message is reaching across the world.
What's your advice for the couch potato, looking to start small? How about for the experienced "foodie" who is skeptical about your message?
For the couch potato, enjoy the couch, just make sure you watch the film while you're sitting on it! Start small and introduce more water, add freshly squeezed vegetable juices and eat a salad with each meal.
For the experienced 'foodie' who is skeptical, try it out and if you don't look and feel better in 30 days, go back to your old ways. This is a tried and tested message for how humans should be consuming foods to prevent and reverse illness.
What makes film as a medium so powerful for sharing this story? How have you embraced other technology, social media, etc. to let people know about the film?
We've been trying just about everything to make sure this film gets seen. One of our best ideas to date has been to use a community screening model. You've just gotta love the power of the internet! There have been screenings of the film all around the world, from Israel to Cambodia, and more are being planned. In some cities people are queued up around the block. Screenings are listed on our web site. (Screening information is here)
Who are your heroes? Are there people you look up to and learn from?
- Andrew Saul, who's featured in Food Matters. He is humble, experienced, funny and to the point. He's written books, lectures for three colleges, and his command of clinical nutrition is second to none. He is also the Assistant Editor of the Journal of Orthomolecular Medicine.
- Laurentine's grandma, who is 98 years old, independent, still eating from her own garden, and prays each day.
- Phillip Day, who's featured in Food Matters. He's an investigative journalist in the UK and a disgruntled citizen of the world who goes around telling others about the myths in medicine. It's a must-see seminar if he's ever in your town.
- Tony Robbins, master communicator, motivator and all-round do-gooder, who doesn't get a lot of attention for his charitable work.
- The people of Vitamin Angels, a great organization that gives vitamin A supplements to children in Africa to cure their blindness.
In 5 years, making more films and impacting the world. In 10 years, raising a family and impacting the world. In 20 years, growing old and impacting the world.
What could be more satisfying!!!
Bonus! Watch James Colquhoun & Laurentine ten Bosch on New Zealand's "Good Morning" Show:
To learn more about Food Matters, view the official movie trailer, and get information about screenings in your area, click here.
Who are your heroes? Are there people you look up to and learn from?
- Andrew Saul, who's featured in Food Matters. He is humble, experienced, funny and to the point. He's written books, lectures for three colleges, and his command of clinical nutrition is second to none. He is also the Assistant Editor of the Journal of Orthomolecular Medicine.
- Laurentine's grandma, who is 98 years old, independent, still eating from her own garden, and prays each day.
- Phillip Day, who's featured in Food Matters. He's an investigative journalist in the UK and a disgruntled citizen of the world who goes around telling others about the myths in medicine. It's a must-see seminar if he's ever in your town.
- Tony Robbins, master communicator, motivator and all-round do-gooder, who doesn't get a lot of attention for his charitable work.
- The people of Vitamin Angels, a great organization that gives vitamin A supplements to children in Africa to cure their blindness.
Where do you see yourself in 5 years? 10 years? 20 years?
In 5 years, making more films and impacting the world. In 10 years, raising a family and impacting the world. In 20 years, growing old and impacting the world.
What could be more satisfying!!!
Bonus! Watch James Colquhoun & Laurentine ten Bosch on New Zealand's "Good Morning" Show:
To learn more about Food Matters, view the official movie trailer, and get information about screenings in your area, click here.
© 2006-2012. Growing Bolder Media Group. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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