GBTV

Posted November 7, 2007, 3:43 pm
Credit Growing Bolder

When we put on our suits and game faces, you know we've come to play. The GB gang was asked to present to a prestigous advertising group. We accepted, of course, because we love the thrill of the kill, and we're always anxious to evangelize about the growing power of the 50+ market. But could we pull it off? Could we convince a group of skeptical young ad execs that older is bolder?

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