King of the Road

Posted November 1, 2008, 11:03 am


Bruce Rossmeyer is an unlikely corporate icon. He's parlayed street smarts and a willingness to gamble into a major business empire. He now owns 16 motorcycle dealerships and two automobile dealerships -- not bad for a guy who was in his 50s before he began building his business. He's also putting the finishing touches on the crown jewel of his empire.

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