Old Guys Rule

Posted January 24, 2008, 12:29 pm
Credit Growing Bolder

Here's the deal. A California surfer was stoked by his father who was wise, generous and still surfed in his 70s. So the surfer made up a bumper sticker to honor his ole man. Four short years later, the bumper sticker has grown into a $6 million a year sportswear company. Growing Bolder catches up with the California surfer at his booth at the PGA Merchandise Show -- the world's largest gathering of golf industry professionals -- and discovers how a little attitude can go a long way in knocking down stereotypes.

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