LIFE AFTER 50

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Added: Sun. Feb 07, 2010 7:56pm
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WMKV 89.3 FM ON AIR

AND WMKVFM.ORG ON THE INTERNET

 “LIFE AFTER 50” COL FOR

FEB. 8, 10, ON AIR

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SARAH PALIN MAY SHOUT AT CONVENTIONS AND POLITICAL RALLIES THAT A NEW REVOLUTION IN AMERICA IS COMING.

 BUT I’VE GOT NEWS FOR HER, AND YOU, TOO.  ANOTHER ONE IS ALREADY UPON US. ITS REBELS ARE SENIORS WITH BIG BUCKS TO SPEND AND AN EYE TOWARD ADVENTURE. I CALL TODAY’S ELDERS EXPLORERS INCITING A GLOBAL EXPLOSION FOR TRAVEL AS WE HAVE NEVER SEEN BEFORE.

FOR DECADES MEDIA AND COMMERCIAL SPONSORS BOWED AND SCRAPPED TO WIN THE SPENDABLE INCOMES OF AMERICA’S YOUTH. (REMEMBER THE SLOGAN: DON’T TRUST ANYONE OVER THE AGE OF 30?)

 ALL THE COMMERCIALS WERE GEARED TO YOUTH.

NOT ANY MORE.

NOW THE CALL OF THE WILD GOES OUT TO THOSE 75 AND OLDER. AND ESPECIALLY TO THOSE 85 PLUS. WHY 85 PLUS?

IN AN ARTICLE IN THE NEW YORK TIMES BY KIRK JOHNSON, HE WROTE THAT AT EXPLORITAS, A NONPROFIT EDUCATIONAL TRAVEL GROUP KNOWN BEFORE AS ELDERHOSTEL, THEY REPORT THAT THE LARGEST NUMBER OF PEOPLE TAKING ADVENTURE TOURS TODAY ARE THOSE 85 AND UP. IN THAT AGE GROUP THERE’S BEEN A 70% GROWTH IN TRAVEL, THE SHARPEST RISE AMONG ALL AGE GROUPS.

THE OLDSTERS COULD SING TODAY: PACKED MY BAGS, GOT MY RESERVATION. SPENT EACH DIME I COULD WELL AFFORD.

THAT MEANS OUT THERE ON HIGHWAYS AND BYWAYS SENIORS 75, 85, AND 95, ARE THE HOTTEST NEW ADVENTURE-SEEKING SET.

FOR DECADES THE GLOBAL TRAVEL AND LEISURE INDUSTRY PUT OUT LURES TO TRAP THE BIG BUCKS AMONG AMERICA’S YOUTHFUL TRAVELERS.

TODAY IT’S THE SENIORS WHO AR PACKING UP AND TRAVELING ON THOSE EXPENSIVE BIG ADVENTURES FAR MORE THAN THE CASH-STRAPPED YOUTHFUL ONES.

TODAY IT IS THE NORM TO SEE, AS THIS ARTICLE SUGGESTS, INTENSELY ACTIVE OLDER MEN AND WOMEN IN THE TWILIGHT OF THEIR YEARS SPREADING THEIR GOLDEN WINGS TO EXPLORE THE UNIVERSE AS NEVER BEFORE.

THE REASON? TODAY MEN AND WOMEN LIVE SO MUCH LONGER AS A GROUP THAN EVERY BEFORE IN OUR HISTORY. 

THE GURU OF SUCCESSFUL AGING, AUTHOR AND PSYCHOLOGIST (WHOM I’VE INTERVIEWED MANY TIMES OVER THE YEARS), KEN DYCHTWALD, COULD EASILY IN REVENGE NOW SHAKE HIS FINGER AT THE MEDIA, SPONSORS, AND TRAVEL AGENTS TO SAY, “I TOLD YOU SO. I TOLD YOU SO.”

HE’D BEEN SHOUTING FROM ROOF TOPS FOR DECADES THAT MOST OF THE AVAILABLE EXTRA INCOME IN THIS COUNTRY,  WAS BEFORE AND IS  NOWHELD BY SENIORS. AND THESE MATURE ADULTS TODAY WANT TO TRAVEL, PLAY, EAT, DRINK AND BE MERRY.

TO THAT ALL I CAN  ADD IS:

PRAISE THE AGE, AND PASS THE TRAVEL RESERVATIONS.

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