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Tags: barbies - got - birthday - barbie - happy birthday
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Happy Birthday, Barbie!
Views: 22,462Added: Tue. Jan 27, 2009 9:03am
Posted in: Hobbies & Collections
Can you believe Barbie is a boomer? Here's a snippet of the story from Brandweek:
Mattel has announced initial plans for Barbie's
yearlong, global 50th birthday celebration. Bloomingdale's,
colette, Stila, Dylan's Candy Bar, Jonathan Adler and 50 fashion
designers are just some of those invited to the party.
Over the course of the year, Barbie's birthday will be celebrated through a host of "pink carpet" events that aim to get the doll back on track as an aspirational fashion brand with cultural relevance, said Richard Dickson, gm and svp, Barbie. He said while certain aspects of the brand, such as entertainment, have been successful, the Barbie brand has become fragmented over the past seven or eight years as it responded to a barrage of Bratz, tech toys and other playthings.
Over the course of the year, Barbie's birthday will be celebrated through a host of "pink carpet" events that aim to get the doll back on track as an aspirational fashion brand with cultural relevance, said Richard Dickson, gm and svp, Barbie. He said while certain aspects of the brand, such as entertainment, have been successful, the Barbie brand has become fragmented over the past seven or eight years as it responded to a barrage of Bratz, tech toys and other playthings.
I didn't grow up owning a lot of Barbies (I had a Peaches and Cream doll that someone got me for a birthday) but all of my friends had them, and I loved braiding her long blonde hair, organizing events for her and her friends to attend, and much more.
Yes, I've heard all of the talk that she's a bad influence on girls; that she gives us an unhealthy sense of beauty. And Mattel has responded to that over the years, changing her shape, giving her different jobs, even (gasp!) having her breakup with Ken!
Barbie, today you get a break -- I wish you a very happy birthday, enjoy your parties, and continue to Grow Bolder, not older!
Bolder Broadcasting, Inc. ©2006-2012 Bolder Broadcasting Inc. All Rights Reserved.
Joyce Mason
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Posted 1:01pm March 9th, 2009First, love the age-progressed Barbie on Growing Bolder today! That might be a Barbie I'd want to own.
Second, you helped me realize why I never played with Barbies. As one of the "early" boomers, I was pretty much done with dolls by the time she came out, if she's 50 this year. I've got to say, even as I still missed dolls in that tween-age time, Barbie never appealed to me. Maybe it's because I was still embarrassed about being "well developed" at an early age and didn't need a similarly endowed doll to remind me. Also, she was tall and slender, something I could never relate to as short, curvy girl then woman.
sallymandy
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Posted 12:11am February 5th, 2009Poor me. Back in 1969, my older sister got the Barbie, and I was stuck with her flat-chested little sister, Skipper. Unfair, unfair.
I tried to skip over the Barbie phase with my own daughter, now almost 12, but it wasn't possible. By then Barbie's chest had been made a little smaller, as Katy said in her original post. They kept the high heels, though. I read somewhere that originally Mattel marketed Barbie to girls in elementary school, but now girls are sick of them by the time they get to first grade.
Thanks for the post!
sallymandy
www.thebluekimono.blogspot.com Inspiration for the Middle of Life
aurora
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Posted 1:03pm January 28th, 2009Well, mine is the c omment of my boomer daughter a few years back -- don't remember whether it was original with HER or she'd read it somewhere -- that a psychological evaluation of barbie indicated she probably was by THAT anniversary a rich businessman's mistress -- that's where she was inevitably headed.