Spreading the Word

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Added: Mon. Jul 28, 2008 11:16am
Posted in: Lifelong Learning

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Now that “Learning Later, Living Greater” has been published and is available for purchase, I’ve become a full-time book promoter.  This is definitely stepping outside my comfort zone.

 

I’ve never been comfortable with “sales.”  Years ago, in the late 1970s and early 1980s, as a young wife and mother I sold “timesharing,” real estate.  I got my real estate license because my first husband thought it was the perfect field for me, something that would mesh well with raising a family.  Although I liked the product – vacations – the sales part of it was not fun for me.  I did it though for several years but was glad to “hang it up.”

 

Now, once again, I’m being called on to get back into sales.  But, since my book is published by a small press who don’t have the resources for a large sales campaign, it’s up to me to spread the word.  And, since I truly believe in the message of the book – lifelong learning for older adults changes and enhances their later lives – I’ve giving it my best shot.

 

So everyday I’m sending out emails to newspapers and magazines, making phone calls, thinking up ways to promote the book – in short I’m a one-man sales force.  My son, the co-author of the book, is out straight right now finishing up two other books, so he can’t help much.  It’s really up to me.

 

What’s fun though, is that I never know who might be emailing or calling me.  I’ve had some interesting and wonderful responses to all my work, and that’s very rewarding.  Every day brings a fresh new challenge, real intellectual growth, and right now things are very busy and certainly not boring.   

 

For more information on lifelong learning for older adults, be sure to visit www.learninglater.com

 

"Learning Later, Living Greater: The Secret for Making the Most of Your After-50 Years," is available at www.amazon.com

 

Till Next Time...