Spotlight on Entrepreneurship Opportunities for Baby Boomers
Views: 329
Added: Mon. May 07, 2012 4:57pm
Posted in:
Career
By: William K
Zinke
Founder & President of the Center
for Productive Longevity
All readers may be familiar with
ESP–extrasensory perception. I
propose that we focus on EESP–experience, expertise, seasoned judgment and
proven performance. This is what Baby Boomers can provide versus their younger
counterparts. I like the old saying: “Good judgment comes from experience, and
experience comes from bad judgment.”
Quoting from the Kauffman Index of
Entrepreneurial Activity for 1996-2010, written by Robert W. Fairlie in March
2011: 26% of entrepreneurial activity was produced by people ages 20-34 versus
39% produced by people ages 55-64.
My view is that the disparity will not only be maintained but will
increase because we have an aging and shrinking workforce.
More than five million Americans ages
55 and older (55+) have their own businesses or are self-employed, according to
the Small Business Administration (SBA), indicating an increased interest in entrepreneurship opportunities. And the SBA reports that the number of
self-employed people ages 55 to 64 is soaring, climbing 52% from 2000 to
2007. Here are some of the reasons
why people are changing careers at 55, particularly at a time when unemployment
is high and jobs are scarce:
- After years of working for others, acting in
accordance with established policies and procedures, experienced
workers are creating their own business, enabling them to “march to their
own drummer.”
- Many people 55+ are attracted by the opportunity
to create a business that is responsive to their own unique needs, interests,
and desires.
- The need for additional income to maintain a
standard of living or the desire to have additional income for discretionary
spending
- The desire for continued
interesting/stimulating/challenging work to maintain cognitive skills and
abilities
- The desire to maintain self-esteem and
self-fulfillment by continuing in productive activities that add value
- The desire to maintain relationships with the
outside world and to remain socially connected
- Recognition that, with knowledge of their
increased longevity and vulnerability of their financial resources through
market fluctuations, it may be necessary or desirable to generate additional
income
Let’s talk about the biggest driving
force–the impact of demographic change in America. When the Social Security Act was passed in 1935, few people
lived past the established retirement age of 65. The reality is that almost 30 years were added to longevity
from beginning to end of the 20th Century. People are not only living longer but in substantially
better health. This, of course,
depends upon three essential tenets: remaining intellectually engaged, socially
connected and physically fit.
According to a recent study conducted by the Harvard School of Public
Health, those who are committed to these tenets enjoy better health, report a
greater satisfaction with life, and live at least four years longer than those
who don’t.
With so many more years to live than
people expected when younger, sitting on the sidelines with nothing to do for
another 20-30 years doesn’t look so attractive. Another factor is that we have moved in the U.S. from an
industrial to a knowledge-based society, with more than 80% of the private,
non-farm sector in knowledge-based services and only about 11% in
manufacturing.
We still tend to think about the
traditional two stages of adulthood: early adulthood from 18 to 40 and mature
adulthood from 40 to 62 or 65.
Then, the traditional thinking goes, you are out of the game and the headlights
are getting dim. But the reality
is that, with the advent of demographic change and people living appreciably
longer lives in better health, there is a new and third stage of adulthood from
62-85. And people are increasingly
working into their latter 80s, 90s and even beyond.
Because we are still recovering from
the global economic crisis, most companies have not yet begun to recognize that
they will shortly be facing skills shortages. And there is another
problem. Because of a shrinking
number of younger people coming into the workforce, they will be in even
greater demand and will be changing jobs more rapidly. In 2010, the average job
tenure for workers 20-35 was 2.3 years versus 9.9 years for older workers 50-65. With the 78 million Baby Boomers reaching 65 in 2011 and
each year thereafter through 2029 at the rate of 4.2 million per year,
companies will be facing serious skills shortages unless they begin to utilize
this large and growing talent pool of people with EESP.
Meanwhile, with unemployment slated to
remain above 8% and economic growth low for the foreseeable future, there is
one bright spot for retired
workers on a gloomy employment horizon–the entrepreneurial path. Through a
non-profit organized by my firm in 2006, the Center for Productive Longevity
(CPL), we are substantially involved in organizing four meetings in 2012, the
first of which was held on March 27 at the Kauffman Foundation in Kansas
City. Other sponsors were AARP and
the National Association for Community College Entrepreneurship (NACCE). The title for all four events is “Spotlight on
Entrepreneurial Opportunities for Baby Boomers.”
Our goal was to attract 100 Baby
Boomers 50+ for this event (reduced from 55+ because AARP was a sponsor and
this is their threshold membership age) for which there was no charge. When I
left for a quick trip on February 8, we had attracted 50 participants. When I
returned to the office on February 13, the number had climbed to 141 and we
promptly closed registrations. We
actually had 130 participants at the meeting, including 20 spouses, and there
was a waiting list of more than 35.
This provides you with some idea about the growing wave of interest in
Baby Boomer entrepreneurship.
We anticipate the same or a greater
degree of interest in the major metro areas for the next three meetings:
- Babson College in Wellesley, MA (near Boston) on
September 14
- Kellogg School of Management/Northwestern
University in Chicago on October 11
- University of Denver on November 15
We have carefully selected academic
institutions with a major focus on entrepreneurship because they are training
the entrepreneurs of tomorrow, and I believe we will see substantially larger
numbers of older
entrepreneurs as we move away from the more traditional forms of
employment. After all,
new-business creation has been the backbone of the American economy since Paul
Revere, with his own silversmith company, went on his famous ride to warn that
the British were coming.
Back to thinking about becoming
an entrepreneur, here are the factors that need to be considered:
- Risks and rewards
- Strategies for identifying and selecting
potential business opportunities
- Desirability of taking skills and aptitude tests
to ascertain your professional and personal strengths
- Importance of developing a business plan or at
least a business concept statement
- How to evaluate a business plan or concept
statement
- Creation of a personal vision
- Exploration of funding support
- How to overcome fears and concerns/real and
artificial barriers
- Importance of conducting research on the
competition
- Importance of developing an Advisory Board or
Planning Committee to meet several times a year to provide counsel and guidance
on your new venture
Finally, another acronym I like is the
three Ps: passion, purpose and perseverance. These are critical qualities in pursuing the entrepreneurial
path, and I would add a few others:
- Courage/willingness to take risks
- Positive attitude and optimistic spirit
- Strength of character/integrity
- Vision/ability to see things as they might be
- Self-confidence and assurance
- High energy level
- Resourceful and resilient
- Ability to accept rejection and turn failures
into learning opportunities
You won’t need all of these qualities
for changing
careers at 55, but it would be desirable to have many of them. Having created my own consulting firm
more than 40 years ago and found it to be a great way to go, I have one more
quote: “You don’t stop having fun when you grow older. You grow older when you
stop having fun.” Good luck and godspeed for the growing number of senior entrepreneurs!
Note: I have three books for suggested reading:
- Barreto,
Hector V., The Engine of America: The
Secrets to Small Business Success from Entrepreneurs Who Have Made It! Hoboken: John Wiley & Sons, Inc.,
2007.
- Price,
Robert W., Roadmap to Entrepreneurial
Success: Powerful Strategies for Building a High-Profit Business. New York: AMACOM, 2004.
- Murphy,
Bill Jr., The Intelligent Entrepreneur:
How Three Harvard Business School Graduates Learned the 10 Rules of Successful
Entrepreneurship. New York:
Henry Holt and Company, LLC, 2010
There are no comments yet. Be the first to leave one!