IDK ... My BFF Rose?

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Added: Tue. Sep 25, 2007 3:10pm
Posted in: Gadgets

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It's my new favorite commercial, and it really hits on something we're trying to do at Growing Bolder. You know the one I'm talking about - the AT&T spot where the family is sitting around, getting a lecture on the wireless phone bill. First mom starts in on the kids - telling them they went way over their text message limit. From the girl, "RUS?" which stands for (as the subtitles spell out)"are you serious?" From the boy ... a groan and "ugh."
Then grandma, who is texting through the commercial, gets the stare from her daughter. "Mom, who could you be texting?" Grandma's response ... "IDK, My BFF Rose?"
She cracks me up ... and it's one of the things we're learning about the Growing Bolder community. Our research shows that more and more baby boomers are into gadgets, and high-tech toys. My own grandmother is having a great time discovering the wonders of the internet. 9 times out of 10, when I get an email from her, it's a forwarded joke or video. My dad was the first person I know to get a Blackberry, and now he's addicted (like most "Crackberry" owners). Marc Middleton first introduced me to the ipod years ago when NO ONE had them.
This commercial shows that some of the biggest companies in the world are trying to harness the power of the Boomer. This commercial is a great example of that - it uses an intergenerational family that could live in any home, in any city ... to give you a laugh, and to hook you into buying the company's product.