Get Your Widget On

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Added: Mon. Jan 12, 2009 10:23am
Posted in: Technology

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Guess who all the big brain technology gurus talked about at the Consumer Electronics Show in Las Vegas? You.  This weekend, the CES hosted its first annual “Silvers Summit” to discuss how older Americans shop for and use consumer electronics.

Several key studies were released to coincide with the summit and the message was exactly what Growing Bolder has been preaching for the past 2 years. Older consumers (50+) are just as tech-savvy as those ages 18-49. Older consumers use internet search as often as younger users. Older consumers are the fastest growing segment of the video game market. Older consumers have no more brand loyalty than younger consumers. Older consumers are as likely to purchase a HDTV, as those ages 49 and younger. 80% of 60-somethings used a cell phone in the past week -- a rate nearly similar to those ages 18 to 34.

Of course, it’s money that makes this interesting to the business world. By 2025, there will be estimated 1.2 billion people over the age 60 worldwide. That’s a huge market with unlimited potential. What are you doing to grab a piece of it?