When companies want to know how to market to baby boomers, they turn to Chuck Nyren.

Nyren is an award-winning advertising video producer, creative strategist, consultant, copywriter, playwright and author of "Advertising to Baby Boomers."

He talked to Growing Bolder about what has finally caused advertisers to wake up to the power of our generation.

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advertising - marketing - baby boomers - career - business - chuck nyren