For 25 years, Dr. Mary Furlong has been shouting from the rooftops to tell the world about the power of the mature market. 

She has advised U.S. presidents and Fortune 500 CEOs. Not only is she a renowned academic, she's also a successful entrepreneur and a digital marketing strategist. 

On the heels of receiving the Baby Boomer Health and Lifestyle Achievement Award, she stopped by the Growing Bolder Radio Show to discuss the major trends in society and business that are being ushered in by the age wave. 

She also discussed her new book, "Turning Silver Into Gold," which is the gold standard when it comes to understanding and profiting from the exploding Boomer marketplace. And if you're thinking of starting a business, find out what Dr. Furlong thinks are the best opportunities for growth these days. 

To sign up for Mary's Boomer/Senior Market Report, click here.

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