Dan Hoffman was just 7 years old when his father, at the age of 37, died of heart disease. Then he watched his stepfather battle melanoma before succumbing to leukemia. It got worse when his mother slid slowly into dementia.

He believes it instilled a unquenchable desire to do something to make a difference to people. He just couldn't decide how. He was not financially able to contribute significant amounts of money but he was determined to find some effective way of helping.

So, with his sister as a business partner, he developed the "I'm Tired Of It" concept. His goal: to build a community of hundreds of thousands, or even millions, contributing a small amount.

He created inexpensive, but fashionable products that people could buy. His bracelets, which were inspired by Lance Armstrong's LIVESTRONG bracelets, allow people to choose from any one of 20 charities that they would like to help. From animal cruelty to autism to discrimination, these personalized bracelets allow people to tell the world what they're tired of.

Dan says they were also looking for a more eco-friendly way to make these bracelets, so they turned to old tires. 

He says he's not sure he's hit on the ultimate answer yet, but he's found an effective method of making a difference.

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