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Five years ago, professional surfer Don Craig wanted to honor his father. So, he created a simple bumper sticker with a surfboard and the phrase "Old Guys Rule." That bumper sticker has now evolved into a multi-million dollar sportswear company.
Craig's surfer dad ruled, and now his company, "Old Guys Rule" targets people just like him.
At first the company was geared toward surf shops, but now Craig is expanding to include everything from golf to motorcycles to barbecuing.
He talks with Growing Bolder about how he successfully targets boomers using the "O" word.
Also, don't miss Growing Bolder's story about Craig and his company! To watch the video, click here.
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Kiwi White
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Posted 12:43 am December 18th, 2008Gooday Don just found this and heard your interview I am stoked to hear of your success. After knowing you for about forty years but having no contact for so long it was good to hear you speak. Thanks for keeping in touch though emails bye for now cheers Kiwi as you can see I have joined up.