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How Tupperware Helped Women Grow Bolder

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(7 votes - 10,778 views)
Posted on October 9th, 2008 at 11:35 am

The plastic bowl with the airtight seal helped transform American society and advance the women's movement worldwide. Today, a Tupperware party is held every 2.5 seconds. Women go home with new containers and a new dream for a better future.  Most likely, none of it would have happened if it wasn’t for a man named Gary McDonald.



Money - Home Business, Living, Money, Technology, GB Topics - Bold In Business, GB Topics - The Way It Was, Living - Cooking, Money - Career, Money - Small Business, Technology - Gadgets


tupperware - women - plastic - party - brownie wise - gary mcdonald - home party - business - the villages

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  • Posted 10:08pm June 22nd, 2009

    This is a good overview of my companies humble beginnings. My parents were two of the original pioneers who helped to get the party started. In 1948 Ann and Tom damigella also discovered this incredible product in Everett Massachuessetts. They too were Stanley dealers who understood the power of the Demonstration. My mother discovered this unique plastic product at one of her customers Stanley parties and brought it home to my father. Dad was fascinated by platics and he saw the special appeal that this liquid tight product had to the homemaker. They then found the wholesale seller of this product and started to purchase it and sell it at their own Stanley like parties with great success. In fact, they were so successful at selling this product that one Saturday morning Earl Tupper called them person to person and asked "Who are you and why are you selling more Tupperware then Jordan Marsh. Department Store." This was the perfect opportunity for my parents to explain to Tupper that his product was "dying on the shelf" and it should be demonstarted. This was the beginning seeds that were planted in Earl Tupper's mind that finally lead to the creation of Tupperware Home Parties. My parents were one of the 1st original 8 Distributors who in 1951 helped Brownie Wise and Gary MacDonald to write this incredible American story that has done more in the last 60 years then any other company to Empower not only American woman, but woman throughout the world. I am proud to say that my parents legacy is still alive and doing well as Damigella Dsitributors continues to play the same important role in helping to create opportunities for Woman to start their own successful Tupperware enterprise that they can take great individual pride in this accomplishment. (Damigella Distributors is the only original remaining distributorship in the world.) 

    My mother was one of many Tupperware women who BOLDLY stepped out of that 50's mindset and helped to be the vanguard for other woman to emulate when such business roles were not supported by main stream America. Much is owed by today's women to these early Tupperware pioneers. 

     




  • Posted 11:04am February 25th, 2009
    I loved this video. I worked at Tupperware Headquarters in Sales Promotion for more than five years in the 80's, then again in the 90's as an Executive Marketing Consultant for both Tupperware U.S. and International. I consider Tupperware to be the place I grew up in terms of my business acumen, and I have to say I had the pleasure to watch the business mature at the same time. Whereas top saleswomen in the 50's who became distributors were expected to bring their husbands into the business if they were to succeed, this all changed during the time I was part of the company. Kudos to Tupperware, all they've accomplished and all they've done to move women ahead over the years!



  • Posted 3:14pm October 9th, 2008

    This was a great story. I really enjoyed the talk and I loved seeing the women from the fifties and sixties. Oh, how the Tupperware party has changed over time, but I think for the best!

    We are now able to enjoy ourselves so much more, without all the strict dress codes. My parties are full of fun and lots of cooking demos. No more sitting on the couch! My hostesses have held parties around the pool with all the women in bathing suits. I have also held a party with kids in attendance and we learned a whole new variety of ways to use the Tupperware.

    I hope everyone that has ever purchased a piece of Tupperware can see this little film. It's a great source of the homeparty business.

    Pookie





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