Growing Bolder Community

When Detroit gets in trouble, General Motors usually turns to its fiery retired vice-chairman Robert Lutz. Find out why, at 79, he's always willing to unretire and shake up the "bean counters" to remind them what's really important about car buying.

He's called "The Car Czar." Robert Lutz developed some of the biggest, baddest muscle cars in the world. He spent decades keeping major car companies in the black. Now, at the age of 75, he's determined to turn them green.