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Marketing to the 50+ crowd is big business. So, what are they trying to sell us? Find out and become a savvy consumer.
As the mother of three adult children with serious pre-existing medical conditons—one case of cancer and two of Crohn’s disease—I’d like to add my voice to the current health care debate. After years of emergency room visits, consults, surgeries and medications, all are currently doing well. But the need for continuous and decent health insurance coverage perilously hangs like the Sword...
Matt Thornhill is one of the nation's top experts on marketing to Boomers. He weighs in on how he sees Boomers changing the world over the next several decades in areas from extended careers, Social Security and end-of-life issues.
Guess who all the big brain technology gurus talked about at the Consumer Electronics Show in Las Vegas? You. This weekend, the CES hosted its first annual “Silvers Summit” to discuss how older Americans shop for and use consumer electronics.Several key studies were released to coincide with the summit and the message was exactly what Growing Bolder has been preaching for the past 2 years....
It's difficult to forget just how old I am. As if those annual reminders called birthdays aren't enough, every time I turn around there is another reminder. Hardly a day goes by that I'm not reminded that I've racked up over seven decades of living. When people talk about presidents, they talk about FDR, Truman and Ike like they were in office about the same century as George Washington. The...
WMKV 89.3 FM ON AIR AND WMKVFM.ORG ON THE INTERNET “LIFE AFTER 50” COL FOR JUNE 21, 2010 ON AIR -------------------------------------------------------------------------------------- HELLO AGAIN. THIS IS ALICE HORNBAKER FOR WMKV 89.3 FM BRINGING YOU ANOTHER “LIFE AFTER 50” COLUMN THAT IS HEARD, EXCLUSIVELY, ON WMKV 89.3 FM AND WMKVFM.ORG AROUND THE WORLD ON THE...
Nancy Merz Nordstrom, consultant, speaker, and author of “Learning Later Living Greater: The Secret for Making the Most of Your After-50 Years,” (http://www.learninglater.com), along with dozens of other professionals and the Baby Boomer [Knowledge Center]™ is contributing to the improvement of communications and relationships between professionals and you, the baby boomer consumer we are...