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Items Related To Tag 'demographic'
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Time To Rant: We Won't be Kept in A ZooThere's an interesting change underway in the mainstream news media. For years, the 50+ market has been all but ignored. Now, news and stories about you are beginning to pop up everywhere but news and stories for you are still few and far between. What's the difference? About you is a disconnect. It's still news produced for and skewed toward the "highly desirable" 18-49 demo. It's a subtle but...
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TV Land's Larry W. JonesLarry W. Jones is the president of the only television network that really "gets it" … the power of the 50+ demographic.
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Larry W. JonesTV Land President Larry W. Jones says the 50+ audience is a powerful force.
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Valentine's Day Gift Idea?You can't even market Valentine's Day gift ideas without targeting people over the age of 50 anymore. Why? Because if you have a product to sell, you'd better aim it at the people with the purchasing power!!!
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pats test blogThe Growing Bolder Media Group received the prestigious Senior Vison Media Award for 2008, presented by the Florida Council on Aging. In just it’s first year online, GrowingBolder.com has presented a vision of the 50+ population unseen anywhere else. In less than a year, GrowingBolder.com has taken the lead in smashing the stereotypes of aging. They do it by documenting the new reality: a...
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Time To Rant: We Won't be Kept in A Zoo
There's an interesting change underway in the mainstream news media. For years, the 50+ market has been all but ignored. Now, news and stories about you are beginning to pop up everywhere but news and stories for you are still few and far between. What's the difference? About you is a disconnect. It's still news produced for and skewed toward the "highly desirable" 18-49 demo. It's a subtle but...
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Wendy Reid CrispAuthor Wendy Reid Crisp has made her whole life about getting older. She's written books about being 60 and things she won't do now that she's 50, and her biggest aging accomplishment is holding the position of editor-in-chief of Grand Magazine.
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Spotlight on Entrepreneurship Opportunities for Baby BoomersBy: William K Zinke Founder & President of the Center for Productive Longevity All readers may be familiar with ESP–extrasensory perception. I propose that we focus on EESP–experience, expertise, seasoned judgment and proven performance. This is what Baby Boomers can provide versus their younger counterparts. I like the old saying: “Good judgment comes from experience,...
