Growing Bolder Community

When Detroit gets in trouble, General Motors usually turns to its fiery retired vice-chairman Robert Lutz. Find out why, at 79, he's always willing to unretire and shake up the "bean counters" to remind them what's really important about car buying.

GM's 78-year-old vice-chairman and marketing chief, Bob Lutz, is orchestrating what he hopes will be the rebirth of one of the globes most powerful brands.

He's called "The Car Czar." Robert Lutz developed some of the biggest, baddest muscle cars in the world. He spent decades keeping major car companies in the black. Now, he's determined to turn them green.

Passion and ambition knows no age limits. Just ask the 79-year-old retired (and unretired) vice-chairmen of General Motors and Rita Coolidge, the woman with a four-decade long career. They're finding new ways to keep growing bolder.

He's called "The Car Czar." Robert Lutz developed some of the biggest, baddest muscle cars in the world. He spent decades keeping major car companies in the black. Now, at the age of 75, he's determined to turn them green.