Marketing to the 50+ crowd is big business. So, what are they trying to sell us? Find out and become a savvy consumer.

A true visionary, Mary Furlong was one of the first to recognize the power of the 50+ market, and these days she's helping small start-ups and major corporations profit from it.

One of the world's top marketing experts says catering to women over 50 is the key to businesses succeeding.

If it has four wheels, Cathy Droz knows what it is, what it does and how to sell it.

How can you tell if the product you are buying is really green? One of the nation’s top environmental reporters has the answers.

Not only is Eva Birath one of the top bodybuilders in Sweden, at 51, she's one of the oldest.

Do bottles crash down when you open your medicine cabinet? Respected and honored medical writer Shannon Brownlee says Americans are over-treated and that's making America sicker and poorer.

Robin Koval, the woman behind the wildly successful AFLAC duck campaign, has been a driving force in the advertising world for nearly two decades by being NICE!

After a 23-year career in advertising, Matt Thornhill has quickly established himself as a leading national authority on baby boomers.

When companies want to know how to market to baby boomers, they turn to Chuck Nyren.

Dr. Harold Katz can eat an onion and have his mouth smelling minty-fresh. He's developed another kind of product to help fight bad breath.

Dawna Stone became a celebrity after winning "The Apprentice: Martha Stewart," but rather than being the peak of her success, the show was merely another stepping stone on her journey to the top.

Jean Newell never set out to become an inventor. She simply needed a better way to carry around her stuff. So, fueled by little more than common sense and desire, Jean turned a $20,000 investment into a million dollar company.

Are you going through awards show withdrawal? Not to fear, GB VP Bill Shafer was just given a wonderful award. We sent a camera crew along to capture it. We didn't have a choice -- Bill ordered us to go!

In the latest episode of Reality Bytes, follow GB's Marc and Bill as they schmooze their way into the world-famous PGA Show and come face to face with everyone from golfing great Greg Norman to a nutty chair massage guy.

The GB gang is invited to speak to a prestigious advertising group to show that 50+ is not only a part of the market, it is THE market.

The GB gang meets up with another Internet startup to swap war stories and compare wounds. Why does the camera concern them? Doesn't everybody record their every move?

Want us to hawk your product on GrowingBolder.com? Check out our light-hearted attempt at product placement around the office.

Everyone knows who holds the real spending power in this country, right? Wrong. For some reason, Madison Avenue is still enamored with the 18-49 age group. GB's Marc Middleton and Bill Shafer are out to prove them wrong.