Book review ideas?
Now that I'm finally starting to get my head above water with three years of family emergencies and disasters, I'm starting to look at the two books I've written and the third one in the works and wondering where I should think about seeking book reviews? Both "Running with Stilettos" and "Heck on Heels" were essay collections that were self-published though award-winning, and I'm yet not sure...
Inside a Senior Expo
Marketing to the 50+ crowd is big business. So, what are they trying to sell us? Find out and become a savvy consumer.
How Content Marketing Changed Advertising
Frustrated with the way traditional advertising has worked for your business? This article will tell you how content marketing changed advertising and why you should switch to content marketing to improve your business’ lead generation and sales volume. The traditional methods of advertising tend to get in the way of a the user or reader experience. Whether it’s a newspaper advertisement that...
A Look Into the Not-Too-Distant Future
What do healthcare leaders need to do to take advantage of the tremendous power of the Internet? GB CEO Marc Middleton and marketing guru Andrea Eliscu tackle the tough topic for the Healthcare Strategy Alert! magazine.
A true visionary, Mary Furlong was one of the first to recognize the power of the 50+ market, and these days she's helping small start-ups and major corporations profit from it.
One of the world's top marketing experts says catering to women over 50 is the key to businesses succeeding.
If it has four wheels, Cathy Droz knows what it is, what it does and how to sell it.
Growing Bolder and Breaking New/Old Ground on Twitter
Despite the fact that less than 10 percent of online adults over the age of 50 use Twitter, a live chat focused on 50+ America nearly reached the top of Twitter trends -- a real-time gauge of the most popular topics.
How to build your influence through community speaking
By Dwight Bain, Author & Speaker
One of the fastest ways to become established as a regional expert is through the process of offering community workshops and seminars. I’ve spoken to hundreds of these groups through the years and have made some wonderful friends, as well as experienced some remarkable opportunities by volunteering time to add value to others. Yes, I said volunteer, since...
5 Questions With: Dr. Kisane Slaney
What is your business? If you're not sure, you're not alone. Dr. Kisane Slaney is passionate about helping "newbie" women entrepreneurs figure out exactly what to do to find success and happiness in the business world!