Growing Bolder chats with Rob Butcher, Executive Director of US Masters Swimming about the future of his sport.

Marketing to the 50+ crowd is big business. So, what are they trying to sell us? Find out and become a savvy consumer.

What do healthcare leaders need to do to take advantage of the tremendous power of the Internet? GB CEO Marc Middleton and marketing guru Andrea Eliscu tackle the tough topic for the Healthcare Strategy Alert! magazine.

GM's 78-year-old vice-chairman and marketing chief, Bob Lutz, is orchestrating what he hopes will be the rebirth of one of the globes most powerful brands.

A true visionary, Mary Furlong was one of the first to recognize the power of the 50+ market, and these days she's helping small start-ups and major corporations profit from it.

This week's guests include marketing expert Andrea Stenberg, singer Elli Fordyce, feng shui guru Ellen Whitehurst and comedian Tom Smothers.

If you're over 50 and starting a new business, marketing whiz Andrea Stenberg says there are some very crucial secrets to success that you may be missing out on.

One of the world's top marketing experts says catering to women over 50 is the key to businesses succeeding.

How young do YOU feel? We're all about rolling back the clock, but we never expected to see rolling quite like this! Enjoy!

If it has four wheels, Cathy Droz knows what it is, what it does and how to sell it.

Not only is Eva Birath one of the top bodybuilders in Sweden, at 51, she's one of the oldest.

Do bottles crash down when you open your medicine cabinet? Respected and honored medical writer Shannon Brownlee says Americans are over-treated and that's making America sicker and poorer.

Despite the fact that less than 10 percent of online adults over the age of 50 use Twitter, a live chat focused on 50+ America nearly reached the top of Twitter trends -- a real-time gauge of the most popular topics.

This is really growing bolder. Even death doesn’t slow down some celebrities. The famous deceased are in demand for advertising and marketing.

Author Richard Doster has found a way to combine his love for baseball with family, friends, and fun. And he's found a new career along the way! See what he tells Growing Bolder about a dream that's coming true every day.

Growing Bolder Radio is the voice of 50+ America. We talk to rock stars, authors, athletes, actors, environmentalists, scientists, and ordinary people living extraordinary lives.

Remember that old commercial that ended with the tag line, "I'm not only the president; I'm a member?" Joan Sherlock could claim the same thing when it comes to her new project: Empty Nexters.

We love learning from people who live life without fear; who prove it's not about age, it's about attitude. So we go in search of interesting characters, and ask them five (and many times more!) questions -- check it out!

In the latest episode of Reality Bytes, follow GB's Marc and Bill as they schmooze their way into the world-famous PGA Show and come face to face with everyone from golfing great Greg Norman to a nutty chair massage guy.

When companies want to know how to market to baby boomers, they turn to Chuck Nyren.

Exciting news for one of our GB Members -- Jean Newell will be on a television near you this month. Check out her story here, then learn how you can watch her on an upcoming talk show.

Are you going through awards show withdrawal? Not to fear, GB VP Bill Shafer was just given a wonderful award. We sent a camera crew along to capture it. We didn't have a choice -- Bill ordered us to go!

The GB gang is invited to speak to a prestigious advertising group to show that 50+ is not only a part of the market, it is THE market.

Everyone knows who holds the real spending power in this country, right? Wrong. For some reason, Madison Avenue is still enamored with the 18-49 age group. GB's Marc Middleton and Bill Shafer are out to prove them wrong.

Dawna Stone became a celebrity after winning "The Apprentice: Martha Stewart," but rather than being the peak of her success, the show was merely another stepping stone on her journey to the top.

The GB gang meets up with another Internet startup to swap war stories and compare wounds. Why does the camera concern them? Doesn't everybody record their every move?

Robin Koval, the woman behind the wildly successful AFLAC duck campaign, has been a driving force in the advertising world for nearly two decades by being NICE!

Want us to hawk your product on GrowingBolder.com? Check out our light-hearted attempt at product placement around the office.

Jean Newell never set out to become an inventor. She simply needed a better way to carry around her stuff. So, fueled by little more than common sense and desire, Jean turned a $20,000 investment into a million-dollar company.

After a 23-year career in advertising, Matt Thornhill has quickly established himself as a leading national authority on baby boomers.

Dr. Harold Katz can eat an onion and have his mouth smelling minty-fresh. He's developed another kind of product to help fight bad breath.