It's only a matter of time till we see Michael Phelps and Dara Torres in TV commercials. Olympic stars have been cashing in since Bob Richards became the first athlete ever on the front of a box of Wheaties. Watch this spot from the '60s.

Triathlete Hunter Kemper is three-time Olympian who has been to Sydney, Athens and is on his way to Beijing. He's the No. 1 triathlete in the world, but he's taking his first steps in a very important march.