Andrea Stenberg is a marketing whiz who has always prided herself at getting out in front of trends, but there was one new trend that perplexed her.
She saw that all signs were pointing to an undeniable statistic — of all the new businesses, 25 percent are started by people over 50. She also realized how different that 25 percent is from the rest of the people starting ventures.
Andrea saw that one area 50+ entrepreneurs have not been taking advantage of is social networking. She says that with a few important tips, sites like Twitter, Facebook and YouTube, can bring a priceless amount of targeted exposure.
She’s had such a great response that she’s now marketing herself exclusively at the Boomer demographic.
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