Herb Alpert


A big part of Growing Bolder is being willing to take risks. Many of us shy away from ever doing that, but there’s something important to understand — there’s a big difference between a reckless risk and a calculated one.

Herb Alpert took a big risk by starting his own record company, but it’s a risk that changed his life and the lives of others forever.

Since launching A&M Records, he’s earned nine Grammy Awards, recorded 29 gold and platinum albums and sold more than 72 millions albums. He’s a Rock and Roll Hall of Famer and to this day, he’s the only artist ever to have a number one record as a singer and an instrumentalist.

Herb checks in with Growing Bolder as he wraps up his Come Fly With Me tour at the famed Cafe Carlyle in New York City with his wife and three-piece band and talks to us about his legendary career and his legendary love story. Find out the secrets to the couple’s 42-year marriage.

In the 1960s, few acts, including the Beatles, could match the success of Herb Alpert and his famed Tijuana Brass Band. Herb shares stories from his legendary career and even treats us to playing a little bit of music. Find out why, even at 81, he works every day to be a better musician.

Plus, he shares details on the passion project he and his wife launched more than 20 years ago: the Herb Alpert Foundation. Find out about the annual Alpert Awards for the Arts, which has awarded tens of millions of dollars toward music education and artist development.

To celebrate the impact of this award, the Herb Alpert Foundation commissioned a beautiful video featuring past recipients explaining how the award keeps the arts alive. Watch it here to learn more: