There’s a major revolution going on in the auto industry and one of the visionaries leading it is a 79-year-old force of nature.
Robert Lutz developed some of the most important cars in history for Chrysler and BMW and is famous for his work on the Chevy Volt.
In his new book, “Car Guys vs. Bean Counters: The Battle for the Soul of the American Business,” he discusses why the numbers will never predict the most important factor when it comes to buying a new car — love.
Many credit Lutz with saving General Motors, where he is the retired vice-chairman. Somehow, the company keeps convincing him to unretire and return to work.
He explains why he’d rather do something active and make a contribution, influencing lives than sitting by and watching it all.
Find out why he believe Detroit companies now have their eyes back on the ball, after decades spent falling behind the Japanese carmakers, and why he believes we’re not further down the path to energy-efficient vehicles.
Plus, find out his surprising choice for his favorite car of all time.
Click here to find out more about his new book.
Also, click here to listen to our 2007 interview with him.