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More than just Medicare

Growing Bolder is here to provide all Florida Blue Medicare Advantage members with engaging, inspirational and educational resources they need to help improve overall health and wellbeing.

Download our outrageously interesting, and dare we say, easy to understand Guide to Medicare.

Enroll in a Medicare plan that supports the best years ahead.

Who can get Medicare and how do you enroll?

  • Those who are age 65 or older, a U.S. citizen or a permanent U.S. resident and have lived in the U.S. continuously for five years prior to applying.
  • Those who are younger than 65 with a qualifying disability.
  • Those who are any age with a diagnosis of end-stage renal disease or ALS and are receiving Social Security disability benefits.

Call 1-844-396-1779 to request a call with an agent, or visit for more information.

Get more out of a Medicare plan with benefits that matter.

Florida Blue Medicare Advantage plans offer services and programs designed to ensure all your health care coverage needs are met.*

Healthy Blue Rewards

Earn gift cards for activities that keep you healthy.

Transportation Services

Rides to your doctor, hospital or pharmacy.


Free vision exams and an allowance for eyewear.

Over-the-counter Items

Allowance for the purchase of non-prescription items.


Gym membership & classes available at 14,000+ locations across the country.

Hearing Aids

Free exams and coverage toward the purchase of hearing aids.

Routine Dental

Exams and cleaning at no cost. Additional coverage available.

Florida Blue Retail Centers

Get in-person guidance and personalized service in your area.

Frequently Asked Questions

Why should I choose a Florida Blue Medicare Advantage plan?

Florida Blue Medicare Advantage plans provide more than just health coverage. By partnering with Growing Bolder, these plans provide more holistic care for the quality of your overall life. Don’t forget, these are the ONLY plans endorsed by Growing Bolder.

How do I know if I’m eligible to become a Florida Blue Medicare Advantage member?

The Medicare Annual Enrollment period is from October 15- December 7. During that time those who qualify for Medicare are able to enroll in or switch plans. However, you may qualify for a Florida Blue Medicare Advantage plan today if you have recently moved, turned 65, or will be turning 65 within 3 months. Call 1-844-396-1779 to speak with an agent about your options today.

How will I find out everything Growing Bolder and Florida Blue Medicare Advantage are offering together?

All Florida Blue Medicare Advantage members receive an email that includes updates on upcoming events, new downloadable resources and a special Growing Bolder digital magazine full of inspiring, bold content.

How can I stay connected with Growing Bolder?

Become a Growing Bolder Insider and receive our weekly e-newsletter full of our latest content and information on upcoming events. You can also follow us on Facebook, Instagram, Twitter or Pinterest to keep the inspiring GB content coming throughout the day.

*All benefits are not available on all plans. Florida Blue is a PPO, RPPO and PDP plan with a Medicare contract. Florida Blue Medicare is an HMO plan with a Medicare contract. Enrollment in Florida Blue or Florida Blue Medicare depends on contract renewal. Health coverage is offered by Blue Cross and Blue Shield of Florida, Inc., DBA Florida Blue. HMO coverage is offered by Florida Blue Medicare, Inc., DBA Florida Blue Medicare. These companies are affiliates of Blue Cross and Blue Shield of Florida, Inc., and Independent Licensees of the Blue Cross and Blue Shield Association. Tivity Health and SilverSneakers are registered trademarks or trademarks of Tivity Health, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. We comply with applicable Federal civil rights laws and do not discriminate on the basis of race, color, national origin, age, disability or sex.

For more information visit here.

© 2021 Blue Cross and Blue Shield of Florida, Inc., DBA Florida Blue. All rights reserved.

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