Growing Bolder Founder Marc Middleton Honored With 2016 Changing the Way the World Ages Award



Denver, Colo. (September 15, 2016) Growing Bolder® is Rebranding Aging™ and the world is taking notice.

Growing Bolder Founder and CEO Marc Middleton was recently awarded the first-ever Changing the Way the World Ages Award by Home Care Assistance, one of the nation’s leading providers of in-home care services for seniors who want to remain active, engaged and living in their homes.

“I’m truly honored because Home Care Assistance is the gold standard in high quality, compassionate care,” says Middleton. “They’re not only transforming the industry but more importantly transforming lives. They’re dedicated to helping each individual client find joy and significance in their lives. The HCA ethos is very much aligned with Growing Bolder’s belief that aging is not a disease, it’s an opportunity.”

Barbara Schuh is Vice President of Franchise Operations for Home Care Assistance and oversees every aspect of franchise operations from sales and marketing to employee and client care to ensure that all locations achieve operational excellence. A well-known geriatric care management and senior care expert, Schuh was honored as Humanitarian of the Year by the John Muir Foundation.

“My personal belief has always been that no matter what limitations older adults have, mentally or physically, they can still live happy, full lives,” she says. “When I was introduced to Home Care Assistance more than six years ago, the company’s mission to change the way the world ages really resonated with me and aligned with my core values. This same thing happened when I first met Marc and his company Growing Bolder. His commitment to changing the paradigm of aging by focusing on extraordinary centenarians all around us, and so much more, resonated so closely with the mission of our company and what we are about that we dedicated our first ever Changing the Way the World Ages award to him!”

Middleton was given the award during the annual Home Care Assistance Convention in Denver, Colorado, where he also delivered a keynote presentation focused on inspiring attendees to not only encourage their clients to embrace this new and exciting lifestage, but to challenge the ways they themselves view their own futures.

About Growing Bolder
Growing Bolder, the world’s first active lifestyle brand for the 50+ audience, is one of the world leaders in health and wellness content creation and delivery across all major media platforms. Launched in 2006 as the nation’s first-ever social networking community for the 45+ market, Growing Bolder has since grown to a multi-platform media network, with a portfolio that includes Growing Bolder TV and radio shows, the Surviving & Thriving TV show, Growing Bolder Magazine, a network of community websites anchored by and a documentary film unit whose first film was the Emmy Award nominated Conquering Kilimanjaro. In addition, Growing Bolder produces custom-branded, internet delivered video content channels for the healthcare and retirement community industries and provides branded video production services and editorial style video stories for corporate, healthcare and retirement living clients.

About Home Care Assistance
Home Care Assistance is the leading provider of home care for seniors across the United States, Canada and Australia. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in daily care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2016 Franchise500®, Inc. 5000 Company and one of the 50 fastest growing women-owned companies worldwide in 2016, the company was recognized as a 2016 Endorsed National Provider by the home care industry’s leading research firm, Home Care Pulse. Home Care Assistance CEO Lily Sarafan was also named Health Care Executives’ 2016 Woman of the Year. For more information about Home Care Assistance, visit