Last Updated on February 12, 2025
The fastest growing age group in America is now 85-to-95-year-olds. Simple lifestyle choices like exercising, eating healthy foods, and maintaining social connections make it possible to live longer, happier and healthier lives than in decades past.
Having extra years can also mean having extra challenges, especially when it comes to our finances. Actuaries are now calculating what they call “longevity risk,” the rising risk of outliving our money. It sets up the “longevity paradox” — the one thing that we most aspire to in the future, longevity, is the greatest threat to that future. A financial plan that includes safe and regular saving can help ensure that we don’t run out of money before we run out of time.
Fund Your Next Chapter
Putting your money to work as early as possible is important, but it’s also never too late to begin. Whenever you begin your savings journey, there are countless online resources available to help you maximize your returns, such as Raisin. Raisin is not just another interest rate comparison site — it’s an all-in-one savings tool designed to help you take control of your funds.
Cetin Duransoy, CEO of Raisin, highlights the platform’s consumer-centric approach. “Raisin brings together over 75 banks and credit unions, offering savers nationwide access to some of the most competitive rates with just one login. We’ve simplified the process of finding high-yield savings options by partnering with institutions that previously served only local markets. Now, consumers can easily compare and select from a wide range of attractive savings rates without the need to search multiple websites or manage numerous accounts.”
Raisin has no fees and it only takes a $1 deposit to get started. Duransoy, a former senior executive with Capital One and Visa, says the Raisin platform was designed from the ground up to be user-friendly for savers of all ages, especially those in the 50+ demographic.
“We made the platform extremely easy to navigate. You can safely move your money from one account to another to take advantage of special rates that have been unavailable to you until now,” Duransoy said. “My recommendation is not to just take my word for it, but put in a small amount, such as $100, and see how easy it is to use it yourself.”
The Health-Wealth Connection
Extra years of enjoyable life should be considered a major goal and one of life’s greatest blessings but without sufficient resources to fund a longer life, those years can be filled with stress, anxiety, and unnecessary struggle.
An important part of a Growing Bolder lifestyle is preparing for the challenges of aging because we will all face hardships of one kind or another as we age. That’s life. One of the most important keys to protecting our financial future can be found in the health-wealth connection.
We can’t improve our overall health and well-being without also improving our overall financial health. That means that one of the best investments we can all make is simply improving our daily lifestyle choices because rising healthcare costs are the most serious threat to our financial futures. Studies show that more than 80 percent of our healthcare dollars go to treating preventable chronic diseases. Regular exercise, a nutritious diet, plenty of sleep, and strong social connections are an investment in our future that we can make.
Despite our best efforts, health setbacks can still happen to anyone, especially as we age. “Serious financial hardship is almost always the result of some kind of health problem,“ Duransoy told Growing Bolder. “You don’t want to borrow from your credit card for those expenses. You want to borrow from a planned account for that day. And if that day never comes, that’s a nice surprise. But for many, a health challenge will come, and it’s important to have a plan in place by growing your money now.” Having principally-protected investments, like those made available through Raisin, in our portfolio, helps ensure that our money is available when we need it most.
Don’t ever say that you can’t afford to invest in your future because we can leverage the health-wealth connection.
Put Your Money Where Your Heart Is
Raisin isn’t simply a marketplace to select the best interest rates. It provides data that allows you to “save with a purpose.” A simple dropdown menu enables savers to filter for banks that support small businesses, are family-owned, minority-owned, environmentally conscious, and more. “We found that consumers appreciate the ability to save their money where the mission of the bank is aligned with their own,” Duransoy said.
The truth is, it’s never too late. Raisin removes barriers to savings and provides investment options to make it simple and safe to grow your money. “When it comes to the question of when is the right time to save?’, the answer is,‘all the time,’” Duransoy says. “Financially successful people turn savings into a habit and it’s never too late to start. It is all about consistency and once you get started, it becomes so much easier ahead.”
Get started at Raisin.com/GrowingBolder – and earn $50 in bonus cash by using the code BOLDER when you make a qualifying deposit. Terms and conditions apply.
This article was created in collaboration with our friends at Raisin, a paid partner of Growing Bolder.
