Prepare for the Longevity Paradox: Save for a Longer, Happier Life

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Last Updated on December 24, 2024

The fastest growing age group in America is now 85-to-95-year-olds. Simple lifestyle choices like exercising, eating healthy foods, and maintaining social connections make it possible to live longer, happier and healthier lives than in decades past.

Having extra years can also mean having extra challenges, especially when it comes to our finances. Actuaries are now calculating what they call “longevity risk,” the rising risk of outliving our money. It sets up the “longevity paradox” — the one thing that we most aspire to in the future, longevity, is the greatest threat to that future. A financial plan that includes safe and regular saving can help ensure that we don’t run out of money before we run out of time.

Fund Your Next Chapter

Putting your money to work as early as possible is important, but it’s also never too late to begin. Whenever you begin your savings journey, there are countless online resources available to help you maximize your returns, such as Raisin. Raisin is not just another interest rate comparison site — it’s an all-in-one savings tool designed to help you take control of your funds.


Cetin Duransoy, CEO of Raisin, highlights the platform’s consumer-centric approach. “Raisin brings together over 75 banks and credit unions, offering savers nationwide access to some of the most competitive rates with just one login. We’ve simplified the process of finding high-yield savings options by partnering with institutions that previously served only local markets. Now, consumers can easily compare and select from a wide range of attractive savings rates without the need to search multiple websites or manage numerous accounts.”

Raisin has no fees and it only takes a $1 deposit to get started. Duransoy, a former senior executive with Capital One and Visa, says the Raisin platform was designed from the ground up to be user-friendly for savers of all ages, especially those in the 50+ demographic.

“We made the platform extremely easy to navigate. You can safely move your money from one account to another to take advantage of special rates that have been unavailable to you until now,” Duransoy said. “My recommendation is not to just take my word for it, but put in a small amount, such as $100, and see how easy it is to use it yourself.”

Get started at Raisin.com/GrowingBolder – and earn $50 in bonus cash by using the code BOLDER when you make a qualifying deposit. Terms and conditions apply.

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Millions of Americans have been impacted by COVID-19 and its economic consequences. Many workers have been forced to put a hold on new contributions to 401(k) or other retirement savings plans, which has resulted in a big opportunity cost in terms of lost future retirement income. Some pre-retirees have even delayed retirement altogether or had to reimagine their plans to consider part-time work to improve their savings. So, if your retirement savings progress has been sidetracked, don’t panic. It is never too late to re-start saving for money you will need in retirement.

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