Last Updated on February 15, 2021
** This story was filed before Rossmeyer died in a tragic motorcycle accident on July 30, 2009 in Wyoming. Rossmeyer was riding with friends to the Sturgis Rally.
An unlikely corporate icon, Rossmeyer parlayed street smarts and a willingness to gamble into a major business empire.
In a GB exclusive, we visited Rossmeyer and found a man motivated not by money, but by fun.