“Save with Purpose” and Put Your Money Where Your Values Are

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Last Updated on January 9, 2025

One of the keys to happy and healthy aging is to embrace the power of purpose.

Growing Bolder believes that purpose is not what you do when you get out of bed each day, it’s why you get out of bed each day. It’s a sense of meaning that guides your actions. It’s not the thing you do, it’s the potential impact that the thing you do can have on others.

While it is important to find purpose in life, your purpose doesn’t have to be profound. We can find purpose simply in spreading kindness, helping a neighbor, or pursuing a passion like arts, music or sports.


We all can create our own purpose as we age by looking for ways to contribute that align with our core values, which has led to a nationwide focus on the ways that we spend, save and distribute our money.

One innovative savings platform, Raisin, has embraced this ideal as one of its core values, which they call, “Save with purpose.”

“Society is going in the direction of everything needing to be done with a purpose,” says Cetin Duransoy, CEO of Raisin. “If you’re doing something, you want to do it where it’s aligned with your values.”

Raisin isn’t simply a marketplace where you can select the best interest rates. It provides data that allows you to “Save with purpose.” A simple drop-down menu enables savers to filter for banks that support small businesses, are family-owned, minority-owned, environmentally conscious and more.

“We found that consumers appreciate the ability to save their money where the mission of the bank is aligned with their own,” Duransoy told Growing Bolder.

The Raisin platform allows users to access 75 different banks and credit unions nationwide, all from one single, secure login. This results in access to some of the nation’s best interest rates, as well as letting consumers choose a bank with missions and values that most align with their own.

“Our mission is to make money perform better by removing the barriers to savings and investment products for customers,” Duransoy explained. “Everything we do is ultimately for people.”

Get started at Raisin.com/GrowingBolder and earn $50 in bonus cash by using the code BOLDER when you make a qualifying deposit. Terms and conditions apply.

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