Growing Bolder & Track Shack Host Wisdom Walk, Powered by Florida Blue Medicare


Free portraits will be taken of all intergenerational participant groups.

ORLANDO (Sept. 20, 2021) – Let’s take a walk, together. Growing Bolder, a major media producer and worldwide leader in rebranding aging, announced today a free intergenerational walking event in partnership with Track Shack and Florida Blue Medicare. 

The Wisdom Walk is an opportunity for cross-generational conversations during a one-mile stroll in Orlando. The route will begin and end at the Track Shack retail location, and the event will include free family or group portraits by renowned portrait photographer Mike Dunn.  

Ideally, walking groups are comprised of a mix of age generations:  

  • Parents, Grandparents, Great grandparents + Kids, Grandkids or Great Grandkids  
  • An Older Neighbor with a Younger Neighbor  
  • Multi-Generational Friends or Co-Workers 

Individuals are welcome as well, and will be paired with someone of a different generation on the event day. Walkers will receive questions along the walk for their group to talk about. After the walk, Growing Bolder will interview walkers about the experience to discover and share what they learned from each other. 

“Intergenerational relationships are beneficial to the overall health and wellbeing of all involved,” said Growing Bolder CEO Marc Middleton. “We want to create opportunities to engage with others and learn that everyone, no matter their age or background, has wisdom to share and something to learn. Thanks to our friends at Florida Blue Medicare and the support of Track Shack, we’re thrilled to create this unique opportunity for connection.” 

“Every person, no matter their age, background or lifestyle, has a unique and personal story to tell. Events like the Wisdom Walk help bring our community closer together by bridging generational gaps, providing unique perspectives and building new relationships that make us all stronger,” said Florida Blue Market President Tony Jenkins. “Through this collaboration with Growing Bolder and Track Shack, Florida Blue Medicare hopes to remind our community that physical health as well as camaraderie and connection are all essential elements for improving our overall health, well-being and happiness.” 

“Surrounding ourselves with the next generation and seeing their energy and love for fitness creates satisfaction for Jon and I as we settle into our sixth decade of life,” said Track Shack co-owner Betsy Hughes. 

The Wisdom Walk is free, but registration is required.

About Growing Bolder

Growing Bolder is a multimedia content producer and lifestyle brand aimed at people 50 years and older. The Orlando-based company was founded by Emmy Award-winning broadcaster Marc Middleton. Growing Bolder produces TV programs seen in over 85% of American households, a commercial television show airing in 11 Florida markets, a radio program airing on NPR, two  popular podcasts  and a lifestyle magazine. Growing Bolder has over 1 million followers on social media and its content reaches more than 200 million people a year. More at 

About Florida Blue Medicare  

Florida Blue Medicare is committed to helping our Florida neighbors live healthier. We offer a wide range of plan options, including Medicare Advantage plans, to give our members what they need to live their best lives and improve their overall health and well-being. Headquartered in Jacksonville, Fla., Florida Blue Medicare is built for Florida’s seniors and proud to be affiliated with Florida Blue, a health insurer that has served Floridians for over 75 years. Florida Blue and Florida Blue Medicare are Independent Licensees of the Blue Cross and Blue Shield Association. Learn more at

About Track Shack

Track Shack of Orlando opened for business in 1977 as a small retail operation that focused primarily on selling running shoes and apparel. After 37 years in business, Jon and Betsy were awarded Florida’s Retailer of the Year 2015 by the Florida Retail Federation. Track Shack Events (TSE), a sister company, is a sports marketing company that specializes in marketing, management, and production of active participation events. The mission of Track Shack is that each event produced will benefit the entire community – runners, sponsors, and charities. The award-winning professional staff has earned TSE a reputation as one of America’s top sports marketing companies. 

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