What’s SUP? Be Brave & Create Your Own Dream Job

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Last Updated on April 9, 2025

In the midst of a down economy, 46-year-old Ned Johnson made a bold move: He quit his job of 19 years to chase a dream. Johnson bought a small stand-up paddleboard business, because he loved the water and believed that the sport’s many health benefits represented a major business opportunity in his home state of Florida. He shares how his work helps him stay stoked every day.

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