ORLANDO (Aug. 11, 2021) – The Florida Council on Aging announced that Growing Bolder, a multimedia company redefining aging, won the Council’s prestigious Senior Vision Media Award. The award honors the outstanding Florida organization producing media promoting a positive image of aging.
Growing Bolder was nominated for the award by Karla Radka, CEO and president of the Senior Resource Alliance in Orlando.
“Growing Bolder has a profound impact on the senior community, not only here in Florida but across the United States,” Radka said. “This company is redefining what aging looks like through its engaging and inspiring storytelling and has continued to push its content onto unexpected platforms in the past year. I can’t think of anyone more deserving of the Senior Vision Media Award.”
Growing Bolder was selected based on its many impactful media aimed at the 50-plus audience produced at its Orlando headquarters. The platforms include a TV program airing on PBS broadcasting stations nationwide, a radio show heard on NPR affiliates across the country, a popular podcast and a lifestyle magazine. Recently, Growing Bolder added a Twitch channel to promote intergenerational connections and a commercial TV program titled, “What’s Next?” that began airing this summer.
“We’re honored and grateful for this recognition,” said Growing Bolder CEO and Founder Marc Middleton. “We believe that Florida’s seniors are among the state’s most valuable assets. Sharing their inspiring stories reveals what’s possible and can ultimately help change the culture of aging for all. We realize that the struggle for many is real, which makes the Florida Council on Aging one of our state’s most important organizations. Together, we’re addressing those needs while celebrating what can be.”
The announcement was made Tuesday during the Council’s annual conference. The Council, based in Tallahassee, was founded in 1955 and is Florida’s only statewide association representing all aging interests and disciplines. The Council’s mission is “committed to serving Florida’s diverse aging interests through education, information-sharing and advocacy.”
Middleton, an Emmy Award-winning veteran broadcaster and record-holding masters athlete, also will be the keynote speaker at the Florida Senior Living Association’s conference next week. His talk is titled “Changing our aging mindset from loss and limitation to passion and possibility.”
Growing Bolder is a multimedia company based in Orlando, Florida. The company, founded by Emmy-winner Marc Middleton in 2007, includes a TV program carried nationally on PBS stations, a radio program on NPR affiliates, a podcast and a popular lifestyle magazine.