Growing Bolder announces Partnership with Track Shack & Florida Blue Medicare


Last Updated on August 4, 2022

Establishing the Growing Bolder Division powered by Florida Blue Medicare recognizing athletes 40 + in the Track Shack Running Series 

Orlando, July 22, 2022 – Track Shack and Growing Bolder have teamed up to announce a strategic partnership promoting the health benefits of running and walking to adults ages 40 and above. This senior award category instills motivation and inspiration, including storytelling, and educational content to encourage healthy living at every age.  

The relationship brings together Track Shack’s active lifestyle events and Growing Bolder’s messaging of aging vibrantly. This partnership activates the Growing Bolder Division powered by Florida Blue Medicare beginning next month for the Track Shack Running Series.  

Track Shack’s Running Series, in its 45th year, includes six running/walking events that occur annually from August to March. Event distances include 2 mile, 5k (3.1 mile), 5 mile, and 10k (6.2 miles). At each race, the Growing Bolder division powered by Florida Blue Medicare willaward finishers age 40+ in overall and age group categories. 

“There are times when you know something’s a perfect fit and will impact your life in a positive way. That’s the case with Track Shack and Growing Bolder,” says Jon Hughes, co-owner of Track Shack. “Adding Florida Blue Medicare to this partnership makes this a ‘win-win-win’ that will inspire and motivate everyone to do their best.” 

By partnering together, more accessibility to trusted health & fitness experts is available throughout the community, expanding the reach of all three companies. Creation and sharing of educational content will include video tips on training, nutrition, gear, overall wellness, injury prevention, and recovery. Vast resources will be available through Track Shack and Growing Bolder’s network of radio, television, and electronic and social channels. 

“Track Shack has been delivering the number one key to happy and healthy aging for decades — socialization around physical activity,” says Growing Bolder CEO Marc Middleton. “Florida Blue Medicare has been providing quality care tailored to Florida seniors for more than 50 years. The Growing Bolder Division partnership is dedicated to our shared mission – helping adults of all ages make the rest of their life, the best of their life.”   

“This is a great collaboration between Florida Blue Medicare, Growing Bolder and Track Shack because it demonstrates how fitness activities, like the Track Shack races, benefit both our physical health and mental well-being. This is such a fun way to stay active and engage with others in our community with similar interests,” said Kathy Feeny, president of Florida Blue Medicare. “It doesn’t matter if you walk or run one or more of the races, volunteer at an event or come cheer on your friends or family who are participating, social activities like these are vital to our overall good health.”  

The Track Shack Running Series presented by AdventHealth includes these runner and walker friendly events.  Commit to all six (by August 12) or register individually!

Celebration of Running 5k presented by AdventHealth
August 13, 2022

Battle of the Bands 5k
September 10, 2022

U Can Finish 5 Mile, 2 Mile and Distance Dare presented by AdventHealth
October 23, 2022

Park Avenue 5k presented by AdventHealth
January 21, 2022
Winter Park

Run 4 Love 4 Mile presented by AdventHealth
February 11, 2023
Winter Park

Winter Park Road Race 10K & 2 Mile presented by AdventHealth
March 25, 2023
Winter Park

About Track Shack

Track Shack of Orlando opened for business in 1977 as a small retail operation that focused primarily on selling running shoes and apparel. After 37 years in business, Jon and Betsy were awarded Florida’s Retailer of the Year 2015 by the Florida Retail Federation. Track Shack Events (TSE), a sister company, is a sports marketing company that specializes in marketing, management, and production of active participation events. The mission of Track Shack is that each event produced will benefit the entire community – runners, sponsors, and charities. The award-winning professional staff has earned TSE a reputation as one of America’s top sports marketing companies.  

About Growing Bolder

Growing Bolder is a media company, active lifestyle brand, and a global leader in creating positive narratives about aging while defying stereotypes about older people. Growing Bolder produces and distributes inspirational and educational material on a national content platform. Growing Bolder’s TV programs reach more than 95% of American households including residents in all 11 Florida media markets. The Orlando-based company also produces a popular radio show, podcasts, lifestyle magazine and live events. More at

About Florida Blue Medicare

Florida Blue Medicare is committed to helping our Florida neighbors live healthier. We offer a wide range of plan options, including Medicare Advantage plans, to give our members what they need to live their best lives and improve their overall health and well-being. Headquartered in Jacksonville, Fla., Florida Blue Medicare is built for Florida’s seniors and proud to be affiliated with Florida Blue, a health insurer that has served Floridians for over 75 years. Florida Blue and Florida Blue Medicare are Independent Licensees of the Blue Cross and Blue Shield Association. Learn more at 

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