Believin’ in Vegan


If you’ve ever had a big thought, idea or dream, only to think of a million reasons why if you tried to make it a reality you would probably fail, you’ll be especially interested in this story.

Jenn Ross’ dream was to open a restaurant, a vegan restaurant in an economically disadvantaged area. Everyone advised her against it. But she decided to give it a try.

Oh, did we mention that she has NO restaurant experience of any kind? Today, DaJen Eats isn’t just a dream, it’s a new favorite foodie hot spot in one of the nation’s top food cities. Jenn’s story is an example of what can happen when you choose to take a risk, follow your passion and make a difference!

This story was produced before the COVID-19 pandemic wreaked havoc on businesses, especially restaurants, around the world. Despite the enormous challenges, Jenn’s restaurant continues to thrive. She was also featured prominently on several lists of Black-owned businesses, created in the wake of the summer of 2020’s racial equality protests and conversations. To learn more about her restaurant, visit

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